A website is a crucial business tool in today’s world. When deciding to launch a business, the majority of people think that they “must have” a website. However, not every company utilises their website in the same manner. Some companies use their website to make direct product sales (ecommerce sites), while others use it to generate leads or phone calls.
Still other companies use their website as a resource to advertise their services and provide information about their business. The majority of businesses have high expectations that they can use their website to generate growth for their product or service, and this is a recurring theme throughout.
Let’s examine some strategies for increasing lead generation from your website.
By following these instructions, you’ll be able to use your website as your most effective sales tool.
How to Create a Website that Sells
1. How are conversion rates on your present website?
Consider conducting a site audit. Is your website made to convert visitors? Sincerely, there are plenty of businesses out there that can design stunning websites that highlight your brand and business to the fullest.
But are they creating a website that turns visitors into leads? It can be worthwhile to either conduct an internal site audit with conversion in mind or to pay for a professional site audit.
Long-term benefit comes from investing the time and money into identifying the issues and making the required adjustments to fix them.
Imagine starting a digital advertising campaign with the intention of bringing traffic to your website, but being unable to efficiently convert those new visitors into leads once they arrive.
Right, it seems like a waste of that advertising budget. Although you’ll constantly be learning and improving, if you have a strong foundation, you’ll get where you’re going even faster.
2. What do visitors to your site do when they are there?
What links or buttons are your website visitors clicking on or where are they navigating to? Knowing where visitors are or are not clicking on your site can help you organise and optimise it so you can move offers, information, forms, etc. into places that would encourage visitors to click and pay attention to your site.
One of my favourite all-in-one analytics and feedback tools is Hotjar, so give utilising one of their heat mapping tools a try.
They have some incredible features that can aid you in better understanding the users of your mobile and web sites. Such tools assist you identify the greatest opportunities and optimise your website.
Try it; I guarantee the results will surprise you. Understanding where your website visitors are seeing and clicking will help you to increase the amount of traffic that comes to your site.
Bonus:
Verify that Google Analytics is correctly configured on your website. Know where your visitors are coming from, whether it’s organic search (they entered a phrase into a search engine and found you), a link from another website, or just straight typing your URL into a search bar.
By focusing your marketing efforts on what is generating the most traffic and the best proportion of conversions, you may eliminate low-performing traffic sources by having a better understanding of your analytics data.
3. Do website visitors believe in your company?
When was the last time you trusted a business or an individual enough to make a transaction or provide personal information? Probably never. Visitors to your website are more likely to convert if they believe in your company and brand.
Use customer or industry expert testimonials on your website to help others become more confident in their interactions with you or purchases of your goods.
Include any honours or recognition that your company has received on your website. All of these things make it easier for visitors to interact with you.
You may increase the number of leads your website generates by following these easy recommendations.
How well is your website converting visitors in its current state, according to an audit? When they arrive at your website, what are your visitors doing?
From where did they originate?
Build trust with your visitors to increase the likelihood that they will buy your products or services.
There are a tonne more techniques to optimise your website and produce leads from it. For further advice and tactics, look over some of the other site resources. If you want to quickly and easily accelerate the growth of your business, consider employing the inbound methodology.
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