The internet is rapidly changing, and it remains as an obvious reason to develop mobile friendly website. Nowadays, the users are accessing internet in various ways and mean that no one has imagined in this ten years. Mobile devices, watches, gaming devices, laptops, and tablets are increasingly popular and serving as a means for visitors to discover your website. This is the reason most of the website is optimized for mobile, tablet, and iPad devices.
One of the search engine reports has found that mobile devices have traffic of about 15% and in some cases it remains higher. Large companies like Yelp reported that half of their searches are mostly from mobile devices. The count and reports differ and vary from one industry to another. But the baseline is mobile friendly website is significant for your business. Are you a marketing manager? Do you wish to communicate with your customers at ease? If so, you need to check out the benefits of building a solid customer base through mobile devices.
Improved user experience
Most of us have come across this. For example, one of your friends sends a link to check out through text message or email, and when you click to open a message, you will have come across a jumbled load. This way, the website kills the chance of changing the visitor into a customer. The user will remain uninspired if they are not able to browse and get information from your website through their mobile device. A report have shown that about 60% of mobile users feel disappointed and face problems to browse the website using their device.
Increased time
Time is very crucial since everything is easily available online. The website owners have limited time to attract the website visitors and make them as their consumers. The website should be easy to navigate, and contents should remain mobile friendly. These have high chances to convert viewers into consumers.
Improved Mobile SEO
If you wish to rank your website in the Google search engine, then you need to act according to the rules and limitations of Google. It is recommended to build responsive website to appear in the search engine. If not, you can create a separate HTML website for mobile users. This way, your website will rank well in the Google search engine and increase the visitors to your site.
Competitive Advantage
There are several chances of your competitors to remain ahead of you by beautiful optimizing their website as mobile friendly one. If possible, visit the website of your competitors to check whether they have mobile optimized. You will get a clear idea of where your company is remaining.
Conclusion
Mobile friendly website helps to increase sales and acquire more customers. Marketers and business owners who wish to stay ahead can optimize their website to help your company stand out of the crowd. A delay can result in 7% failure in conversions and loss in sales of about 2.5 million every year.
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