Structured Data should be included to your website if you want to improve search engine optimization and make your website and company even more profitable in the future.
The subject of advanced SEO is this. I’ll give some specific examples for WordPress sites. You’ll still learn something important, though, regardless of the CMS you’re using and wish to add structured data to.
Let’s explore the best ways to use structured data and attempt to make clear how you may benefit from the most recent developments in web development that search engines like Google and Bing allow.
First, let’s make this point about structured data clear.
The term has a long technical history because there are many databases that hold enormous amounts of data. Since most databases are used for certain purposes, they must have protocols in place to ensure that the data they contain is either organised or unstructured. Basically, it refers to how you arrange information (data) components for easier retrieval.
Think about it like this: picture a lengthy text piece with 10,000 words. By grouping relevant material, you can organise the same document into a number of smaller, yet still related, papers, as opposed to having just one large document. Structured Data once more refers to “grouping relevant content.” Here is what Google has to say:
A standardised framework for providing details about a page and categorising the content of the page is called structured data.
The reason behind Google Search’s recommendation of structured data in JSON-LD format
The simplest explanation for why Google suggests utilising JSON-LD is that it makes it simple to add specific information to websites. For instance:
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Organization",
"url": "https://www.example.com",
"name": "Name Of your Business Goes Here",
"contactPoint": {
"@type": "ContactPoint",
"telephone": "+x-xxx-xxx-xxxx",
"contactType": "service"
}
}
</script>Incorporating the Schema Markup with JSON-LD, as advised by Google Search, on your home page will enough to inform Google that you are a Type of Organization with URL, Name, and Customer Service Contact Phone Number.
However, most website owners find it challenging to manually add it on a website. If you use WordPress and possess any technical know-how, the sample code below will do the same task (though it will do so dynamically, requiring just a single insert). Put the code in the header.php file and the head> tag.
The majority of widely used CMSs and plugins can also help with this procedure. However, if I didn’t know any better and were one of those self-proclaimed SEO gurus, I would advise you to use plugins to add structured data. Do not.
Because Adding Structured Data to Web Sites Does Not Require JSON-LD
In fact, using the JSON-LD option alone to add Structured Data is the most archaic approach because it will undoubtedly prevent your website from fully utilising the benefits that Structured Data gives websites today. Because the majority of the material on your website is generated automatically and your website is not static (unless you somehow are still utilising static HTML). So how can you manually add a variety of Schema Markup using JSON-LD? Simply put, it won’t work.
You say, however, that Yoast and other plugins offer alternatives for structured data. Due to all the features it attempted to add (clearly for money, joining up with huge firms), Yoast has, in my opinion, turned into rubbish or bloatware. That goes against the principles of open source and most surely WordPress.org.
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