3 Strategies For Increasing Lead Generation From Your Website

A website is a crucial business tool in today’s world. When deciding to launch a business, the majority of people think that they “must have” a website. However, not every company utilises their website in the same manner. Some companies use their website to make direct product sales (ecommerce sites), while others use it to… Continue reading 3 Strategies For Increasing Lead Generation From Your Website

Five Ways to Use AI to Boost Your SEO Content

When artificial intelligence (AI) is used in marketing, more than 80% of those who do so claim quick, beneficial effects for their businesses. Search engine optimisation (SEO) and content marketing are just two of the techniques that many organisations are starting to use AI as a key component of. But how can AI be used… Continue reading Five Ways to Use AI to Boost Your SEO Content

What about pop-ups that have an exit intent on mobile sites?

Mostly the average time spent on a web page is 54 seconds. Even if that period of time is brief, an exit intent prompt might be able to convince them to continue. An exit intent prompt encourages people using computers to stay online. The likelihood that they will convert increases as they spend more time… Continue reading What about pop-ups that have an exit intent on mobile sites?

Anchor Text As A Google Ranking Factor

Although essential for giving consumers context, is anchor text a factor in Google rankings? Here is a report on it. An SEO best practise for a long time has been keyword-rich anchor text. Considering that it allows you to inform search engines about the nature of the page your link is pointing to. Many people… Continue reading Anchor Text As A Google Ranking Factor

How to Hide Content Without Breaking Google’s Rules

In order to display the website in the same manner as a user would, Google downloads JavaScript and CSS files. What people see (on a mobile device) must correspond with what the search engine sees. To simulate what a user may see, Google renders the website. To make content visible on the page, it may… Continue reading How to Hide Content Without Breaking Google’s Rules