On October 19, 2022, Google will roll out an algorithm upgrade relating to spam. Google confirmed that a spam-fighting algorithm update is being rolled out to all languages and countries’ search results.
Google predicts that it will take several days for the October 2022 spam update to go live. Except in situations when they specifically target particular types of spam, like last year’s link spam upgrade, exact information on spam updates is rarely disclosed.
To keep the quality of its search results, Google frequently releases spam updates. The purpose of spam updates is to enhance Google’s automated systems, which are always working in the background to find spam in search results.
You probably don’t need to worry too much about the October 2022 spam upgrade if you’re following the Google Search Essentials, formerly known as the Google Webmaster Guidelines. It’s challenging to commit spam, as defined by Google, if you are unaware of it.
Google has a rigorous definition of what constitutes spam, and it mainly refers to low-quality websites that deceive users into installing malware or disclosing personal information.
Spam updates also target malicious websites that attempt to rank in search results by pretending to be highly relevant pages, such as phishing scams and other negative actors online.
Even if they might be regarded as spammy, pages with scant material that adds little value do not fit Google’s definition of spam. The helpful content algorithm used by Google is more likely to penalise thin content.
Reviewing the new Google Search Essentials is worthwhile if you’re unsure of what Google considers spam. That said, even websites that adhere to Google’s Search Essentials are susceptible to spam that has been compromised.
A website may be sending spam to users without them knowing it if it is not sufficiently secured. Following the October 2022 spam update, you should check your site’s security and search for any indications of a potential attack if suddenly your ranks decline.
A site’s content is either downgraded in search results or removed from Google’s index when it receives a spam update. If the website makes the necessary adjustments to comply with Google’s spam regulations, Google says it could take months for the website to fully recover from the negative effects of an upgrade that affected spam.
Source: Google
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