In order to display the website in the same manner as a user would, Google downloads JavaScript and CSS files. What people see (on a mobile device) must correspond with what the search engine sees.
To simulate what a user may see, Google renders the website. To make content visible on the page, it may be hid behind a “read more” link.
It is visible to users if it is also visible to Google. Google sees websites through the eyes of the user. The handling of tabbed content in this manner has been validated by Google over the years.
Google has maintained that their approach to hidden tabbed content has not altered. Actually, Google has accepted material that is buried within clickable tabs at least since 2013.
Gary Illyes, a Google Webmaster Trends Analyst, added his support for tabbed content. He confirmed in 2016 that content concealed behind an accordion tab is indexed by Google. He added that Google does not in any way diminish the value of this content.
Additionally, John Mueller from Google said that hidden tabbed content is acceptable in the early 2020s. He clearly stated that Google indexes stuff that is buried behind a tab. It was indexed similarly to other items, he claimed.
According to John Mueller,
“We specifically take into account anything in the HTML when it comes to content on mobile pages.
Therefore, we will include everything there that could potentially be seen by users at some point, so that’s entirely normal.
Why Hidden Content Is Important for SEO
Given that the typical modern website visitor reads content on a mobile device, using concealed text and image content can actually be essential. It might be difficult to display content on a small screen while simultaneously making the rest of the website easily accessible and only a few clicks away.
Every chance to fit more data onto a small screen size must be taken. The user experience is improved by making the web page less cluttered by hiding material within easily clicked icons.
Because Google favours showing users’ favourite and expected websites, providing a high-quality user experience is becoming more and more crucial for SEO. Making the website simpler to use and less cluttered can help it become more popular.
A screenshot of a Yahoo News page is shown below. By hiding it, Yahoo makes it simple to access other stuff. More content can be accessed by clicking the triangle-shaped “display more” symbol.
The advantage to users is clear. The advantage for SEO is that a publisher may include links to additional content that search engines and users can both find.
It’s crucial to adopt tactics like concealing links to content in a Google-approved way because Google is switching to a mobile-first index. This is done to ensure that site visitors have the best possible user experience while having as much content as possible indexed.
Hiding information makes it simpler to fit more text and images onto a mobile-sized screen, which may be a more obvious SEO benefit.
When used properly, hidden content can maximise the quantity of content on a small mobile web page and aid in growing the amount of content that search engines index. That benefits both SEO and users.
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