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  • Content Audit Essentials: What to Look for and Why

    Content Audit Essentials: What to Look for and Why

    The act of conducting a content audit is an essential step in determining how effective your existing content is and in improving its efficacy. Conducting a content audit can assist you in determining your strengths, shortcomings, and areas in which you can make improvements, regardless of whether you are a business owner, a blogger, or…

  • 3 Steps to a Great Brand Strategy

    3 Steps to a Great Brand Strategy

    The development of a fantastic brand strategy is absolutely necessary in order to construct a powerful and unforgettable brand. In order to develop an efficient brand strategy, the following three key actions must be taken: Define Your Brand Identity Mission Statement and Core Values Make sure that the mission and fundamental values of your brand…

  • AI Content Taxonomy The Next Big Thing

    AI Content Taxonomy The Next Big Thing

    The process of arranging and classifying content in order to enhance its accessibility, searchability, and overall management is referred to as content taxonomy. Artificial intelligence has the potential to dramatically improve the process of creating and maintaining content taxonomies. In this manner: Automated Content Tagging Artificial intelligence, and more specifically algorithms for Natural Language Processing…

  • What is a CDN & how does it affect SEO?

    What is a CDN & how does it affect SEO?

    An online content delivery network, also known as a Content Delivery Network (CDN), is a network of servers that are located in different parts of the world and collaborate to deliver online material, including web pages, photos, videos, scripts, and other resources, to users based on their geographical location. Through the reduction of latency and…

  • How Google Personalizes Search Results

    How Google Personalizes Search Results

    Google personalized search results for consumers to make them more relevant and provide them with a more individualized experience overall. The goal of personalization is to get an understanding of the preferences, search histories, and behaviors of individual users so that one may provide results that are likely to be of greater use to those…

  • 4 Types of Market Segmentation Examples & Benefits

    4 Types of Market Segmentation Examples & Benefits

    A corporation engages in market segmentation when it splits all of its clients into different market segments with the purpose of making its marketing efforts more targeted and concentrated. The market can be divided into categories depending on a variety of factors, including behavior, age, and income level, and these segments can be produced through…