Google personalized search results for consumers to make them more relevant and provide them with a more individualized experience overall. The goal of personalization is to get an understanding of the preferences, search histories, and behaviors of individual users so that one may provide results that are likely to be of greater use to those… Continue reading How Google Personalizes Search Results
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Google Trends: How To Use It For Content Marketing
Google Trends for content marketing is an extremely helpful tool that offers insights into the changing popularity of search queries over time. It is a treasure trove for search engine optimization (SEO) experts and content marketers who are wanting to produce material that is timely and relevant. You can take advantage of its potential in… Continue reading Google Trends: How To Use It For Content Marketing
Google Has Revealed How It Identifies Fake Reviews of Local Businesses
When it comes to identifying and removing bogus reviews from Google My Business listings, Google employs a hybrid approach consisting of automated technologies and manual processes. Because Google understands that customers might be harmed and frustrated by reviews that are false or misleading, the company has made a commitment to ensuring that users have access… Continue reading Google Has Revealed How It Identifies Fake Reviews of Local Businesses
Google Domain Name Is Never Going To Make Or Break Your SEO
It is true that the domain name you select for your website is a crucial aspect in determining your online presence; however, it is also true that the domain name you select for your website is not the only factor that decides how successful your SEO efforts are. When determining the order in which websites… Continue reading Google Domain Name Is Never Going To Make Or Break Your SEO
Fixing “Discovered – currently not indexed” in Google Search Console
If you look at the URLs in Google Search Console and find that some of them have the status “Discovered – currently not indexed,” this indicates that the search spiders used by Google have located those URLs (discovered them), but Google has not yet made the decision to include them in the search index (they… Continue reading Fixing “Discovered – currently not indexed” in Google Search Console
Anchor Text As A Google Ranking Factor
Although essential for giving consumers context, is anchor text a factor in Google rankings? Here is a report on it. An SEO best practise for a long time has been keyword-rich anchor text. Considering that it allows you to inform search engines about the nature of the page your link is pointing to. Many people… Continue reading Anchor Text As A Google Ranking Factor