Tag: impact
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Brand Tone of Voice – What Is It and Why Is It Important?
When we talk about the constant and recognizable method in which a brand interacts with its audience through either written or spoken language, we refer to this as the brand’s tone of voice. It incorporates the overall expression of the brand, as well as its style, personality, and language. It is the way a brand…
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What is Bot Traffic and How Can It Affect Your Website Performance?
The term bot traffic refers to the visits or interactions on a website that are created not by human users but rather by automated software programs known as “bots” or “crawlers.” Bots and crawlers are both shortened forms of the term “robot.” Some of the potential applications for these bots include search engine crawlers, content…
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Meta Tags – How Google Meta Tags Impact SEO
What Are Meta Tags? – Definition of Meta Tags Meta tags are text snippets that describe a page’s content; they only appear in the source code of a page, not on the actual page. Meta tags are simply tiny content descriptors that assist in describing to search engines the subject matter of a web page.…