The importance of link text, also referred to as anchor text, cannot be overstated when it comes to SEO (Search Engine Optimization). There are multiple reasons why it plays a vital role: Importance and Background Link texts are essential for search engines to understand the content of the linked page and its relevance. Using clear… Continue reading Why are link texts important for SEO?
Tag: ranking
Is E-E-A-T A Ranking Factor?
In response to your question, the acronym E.A.T. (Expertise, Authoritativeness, and Trustworthiness) is used by Google as a ranking criteria. Google utilizes a set of criteria known as E-A-T to evaluate the quality of a website’s content and determine whether or not it can be trusted. It is of the utmost importance for websites that… Continue reading Is E-E-A-T A Ranking Factor?
Enhance Your Website’s Ranking with Powerful Buyer Intent Keywords
Buyer intent keywords, also known as “high commercial intent keywords,” are search terms that customers employ when they are on the verge of making a purchase or conducting a transaction. Because they suggest that the searcher is moving towards the purchase phase of their trip, these keywords are extremely important to understand and target in… Continue reading Enhance Your Website’s Ranking with Powerful Buyer Intent Keywords
Anchor Text As A Google Ranking Factor
Although essential for giving consumers context, is anchor text a factor in Google rankings? Here is a report on it. An SEO best practise for a long time has been keyword-rich anchor text. Considering that it allows you to inform search engines about the nature of the page your link is pointing to. Many people… Continue reading Anchor Text As A Google Ranking Factor
Keyword Ranking Fluctuations – How to improve them?
When the SERPs for a keyword you’re targeting shift, this is referred to as keyword ranking fluctuation. Like most businesses, Google tries to offer its customers the maximum value. They change the search engine results page to locate the articles that are most suitable for readers by rolling out fresh algorithm upgrades. There are a… Continue reading Keyword Ranking Fluctuations – How to improve them?