How Google Personalizes Search Results

Google personalized search results for consumers to make them more relevant and provide them with a more individualized experience overall. The goal of personalization is to get an understanding of the preferences, search histories, and behaviors of individual users so that one may provide results that are likely to be of greater use to those… Continue reading How Google Personalizes Search Results

External Link Building Tactics that Drive Results

Building backlinks from other websites to your own website is an important part of search engine optimization (SEO) that entails gaining backlinks of a high quality from other websites in order to boost the exposure, authority, and search engine ranks of your own website. Building external links requires the following tactics, all of which have… Continue reading External Link Building Tactics that Drive Results