Mostly the average time spent on a web page is 54 seconds. Even if that period of time is brief, an exit intent prompt might be able to convince them to continue.
An exit intent prompt encourages people using computers to stay online.
The likelihood that they will convert increases as they spend more time on your website.
If people fail to respond to other calls to action on your website, an exit popup may attract some new visitors.
Following that, readers may continue reading, subscribe to your email list, or even make a purchase.
Exit intent popups can be an effective lead generation tool if used appropriately and with the right message.
To help you, they can:
- keep visitors on your site longer
- Enhance conversion rates
- lessen the amount of carts left unattended.
- Boost the number of people on your email list
- What is a pop-up with exit intent?
When it appears that a person is about to leave a website, their screen shows an exit intent notification.
An offer to persuade a user to return to the website will typically be included in an exit popup.
Exit intent pop-ups are thus aware of a visitor’s impending browser window closure.
In an effort to keep visitors on the website and, ideally, drive a conversion, they offer or communicate something useful to them.
How do exit-intent pop-ups operate?
Take a look at a customer exploring your online store’s product selection.
They choose to exit the page they are currently on by moving their cursor away from your website. They are persuaded to stay on the page, though, by a pop-up that offers an incentive, such a coupon code or a free trial. They convert after clicking your CTA rather than leaving your website.
What about pop-ups on mobile sites that have an exit goal?
Over 50% of website traffic comes from mobile devices.
However, there isn’t a practical way to keep track of leave intention on mobile.
But given that exit intent pop-ups monitor cursor movements on mobile devices, how can this strategy function there?
Popup tools use a variety of triggers to ascertain mobile exit intent.
Whenever a user on a mobile device accesses your website and:
- Go to the menu and choose “Back.”
- You can scroll down a section of a page.
- instead of down, turn the page
- In a browser, open and close tabs
- A page should be read for a particular period of time.
- Keep a page empty.
- a JavaScript component is activated
Google’s approach to interstitials that resemble pop-up ads generated a lot of controversy in 2016.
The update stated that embarrassing interstitials will decrease page experience ratings on mobile.
As part of the Google update starting in February 2022, interstitials will henceforth be assessed as a component of the desktop experience.
Therefore, it’s crucial to create an excellent user experience for your exit intent popup.
Exit intent popups for desktop and mobile devices should be made separately.
By doing this, you may create the optimal browsing experience for your target market.
Why would you use an exit-intent popup?
Exit intent popups work by giving visitors to your website immediate, understandable value.
Utilizing the right exit intent popup will encourage visitors to stay on your website longer.
If used and published on the proper web sites at the appropriate times, exit intent popups can be a successful strategy for increasing sales.
A key point: Try to employ exit intent popups only when visitors haven’t yet taken any action.
A popup that displays at the wrong time could be perceived as impersonal and bothersome by your viewers.
The Exit Intent Popup: A Masterpiece
Not everyone enjoys pop-up windows.
But a good exit intent popup might be eerily similar to a jump scare in a horror film.
When used correctly, they can be incredibly powerful.
If a website has too many popups or if they are poorly constructed, that special deal could rapidly start to annoy you.
Now let’s talk about what constitutes a great exit intent popup.
Copy
In an exit intent popup, a strong message should be presented.
Make a catchy title, and make your explanation succinct and easy to read.
Think about how your popup may benefit your visitors by solving an issue they might be having.
CTA
Make sure your call to action is clear and understandable.
Key terms and expressions for motivation.
Your offer must also be distinctive and in line with your brand.
Pick the Right Image
Use an exit-intent image that’s relevant to your offer.
It must also be appealing to your target audience.
The best pictures are captivating but not so loud that they divert attention from your offer.
Design
On mobile screens, your popup should be clear, enticing, and easy to see.
It must also fit the aesthetic and tone of your website.
The user experience is another important factor.
A popup taking up the entire window is acceptable to some people.
Others, however, might think this is too much information and would prefer a smaller popup at the bottom or to the side of the screen.
Testing
A/B tests can help you improve the location and messaging of your popups.
One smart idea, but one that may require some practise, is segmenting your email list with exit intent popups.
You may need to do numerous tests to make sure that your popups are focusing on prospects and customers at the proper stages of the buying process.
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